Sunday, July 8, 2012

How it All Began

Miami has needed a popsicle stand for some time now. The other night walking around Art Walk my business partner - David and I were discussing the possibilities of having a bike that we could use to sell popsicles for art walk and Art Basel. The next day, David began searching online for such a thing. This is how we found our Pop-cycle bike: fully functioning with a built in freezer. After investing in the bike we went to work creating and modifying the 5 key flavored popsicles that we would have:


  • Cilantro Mango
  • Frangi-Pangi Watermelon
  • Jalapeno Limeade
  • Guanabana Sesame 
  • Tamarind Cumin

Creating the perfect recipes was a challenge. We wanted flavors that were tropical but with an interesting flair. After a couple of weeks of working away we finally had it.


Creating the logo, packaging, uniforms and bike decorations was the next hurdle. This was my all time favorite part of the creation of Pop-Cycle. The key to a successful enterprise is the ability to brand and sell it.    The look was a 1950's Pin-up and Milk delivery man combined. I sewed the outfits and found hats to suit the look. All the ground-work was laid for the kick-off party.

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